Based on traditional Asian buckwheat pillows, the Sobakawa Cloud Pillow is filled with over 10 million air beads. It's like sleeping on a virtual sea of clouds! Sobakawa Cloud Pillow As Seen On TV moves as you move, the beads move with you maintaining continuous comfort and support. Ordinary pillows are hard and flat like bricks. The Sobakawa Cloud Pillow is crescent-shaped to follow the contours of your neck and shoulders. As you move, 10 million air beads move with you and absorb your movement, maintaining both comfort and support.